What We Do
Our team delivers digital, tourism and heritage consultancy, visitor interpretation, scoping studies, audience development plans and destination strategy. Our designers, copywriters, developers and consultants create, produce and install innovative digital and visual interpretation solutions. We will help you to attract visitors, maximise dwell time, increase revenue and enhance your brand.
We also help organisations across multiple sectors to maximise on the opportunities of new digital technology through the development and delivery of strategies, workshops and mentoring programmes.
In short, we're about helping you to deliver great visitor experiences and make the most of new digital opportunities.
Have a look at our Case Studies to find out more.
Audio Tours and Trails
We want to help you to enrich your visitors’ experiences in your destination. Combine this with encouraging them...close
Audio Tours and Trails
We want to help you to enrich your visitors’ experiences in your destination. Combine this with encouraging them to explore the wider area and extend their dwell time for the benefit of the broader tourism and hospitality sector, and an audio trail can be just what you’re looking for.
At Oli, we have scripted, developed and delivered almost 100 audio tours and trails. That’s something we’re very proud of, and our learned and proven expertise is evident in every word, musical overlay and translation that we’ve done.
To do this we work with you and local experts to carefully research a tour that will uncover the stories behind your destination. We know that it’s not enough just to inform. What we’ll do is help to bring your heritage and tourism sites to life in way that is moving and memorable, and that will leave visitors feeling proud to have got to know your area, and tell their friends all about it. That kind of marketing and promotion is worth it’s weight in gold.
Our professional copywriters have a wealth of experience in bringing out the very best in any destination. We sympathetically research and script a tour, working with you, then record it using tried and tested voiceover artists. We’ve learned that listening to one voice for a whole tour can sometimes be tiring for a visitor, so we always use two voiceovers, to create a conversational style that will engage the listener from start to finish. Our professional recording producer and composer not only records the audio tour to CD quality, but adds often-bespoke musical underlay to further captivate the listener.
We also produce translations of your audio tours to make sure that your overseas visitors are made to feel at home. Our expert translators localises the script so that it sounds natural to your visitors, and voiceovers are recorded using native speakers too.
Our audio tours and trails make sure that your visitors will depart having experienced the authenticity of the destination and having learnt something new and interesting – and want to come back.
At Oli, as well as delivering strategy and consultancy services, we also specialise in providing a wide range of travel...close
At Oli, as well as delivering strategy and consultancy services, we also specialise in providing a wide range of travel technology, from audio hardware and interpretative panels right through to apps and websites.
We have developed a number of websites for a range of clients, including our very own Snout website and the Discover Ulster-Scots website. Both of these sites are fully responsive, can host a number of multimedia files including audio clips, images and video content. The websites are also fully integrated with events feeds and social media accounts and can also have full geo-location facilities to support mapping functionality.
The websites have also been designed to host metadata for search engine optimization that can additionally be edited and managed through the clients personal content management system. Within the content management system, clients are able to manage, maintain and edit all elements of their own website. This is cost effective for the client and allows management to be brought in-house.
In addition to the development of the website, the team at Oli are also able to source and professionally produce the content for the website, create a brand image and facilitate with additional interpretation if required.
Get in touch with the Oli team to find out more on how we could help design and develop your very own website.
As the all Ireland distributor, content producer and installer for Blackbox AV audio, video and interactive solutions, we...close
As the all Ireland distributor, content producer and installer for Blackbox AV audio, video and interactive solutions, we are pleased to provide a number of exciting and engaging products for a variety of different indoor and outdoor locations.
With a number of different solutions available, the team at Oli are at hand to help. Whether your visitor attraction is a museum, visitor center, exhibition or cathedral, there will be a product to suit your needs and, more importantly, your visitors needs too.
Blackbox AV have a number of outdoor solutions with the most popular being the U-Turn Round (UTR) which can be viewed in Antrim Castle Gardens and soon within the brand new sensory garden at the Belfast Donkey Assisted Therapy Sanctuary. The U-Turn round product is a wind up powered outdoor audio device that can play up to eight audio messages via a dial selection. The UTR also has ‘batwings’ which sit at the side of the device and contain written content such as your logo and track list. The U-Turn Round is self powered, immensely robust and easy to use. This product is ideal for audio trails and heritage sites and also allows attractions to track playback and other key statistics.
Another popular outdoor solution is the Solar Audio Post. These Solar Posts are perfect for taking your interpretation outside, with a solar powered outdoor audio solution that allows for up to six messages to be recorded and played back via the two buttons on the front panel. The Solar Posts are available in three different materials, oak, recycled plastic or metal. The Solar post also allows for attractions to track playback and other key statistics.
In addition to these outdoor solutions, there are a number of indoor solutions available. These include the popular Multi-Touch Kiosks that combine uncompromising technical performance with outstanding design. Boasting a powerful inbuilt PC component they are able to run any compatible software, bespoke or off-the-shelf. The Multi-Touch Kiosks are also available in a choice of finish or you can build your own bespoke kiosks to your specification and to suit your sites surroundings.
Another popular indoor solution, which can also be adjusted for outdoor use, is the Audiosign Touch and Audiosign Turn which combine both written and audio content into a standalone panel that can hold up to six messages. This interpretive solution is ideal if you have written content or visually appealing content to share with your visitor. These can easily be placed onto the Audio Sign or additionally we can design bespoke art work for the audio signs through the broadly experienced Oli Design team.
With plenty of bespoke solutions available, there is sure to be something for your attraction. Get in Touch with the team at Oli to discuss your individual requirements.
The Oli team has worked on a wide range of projects that have aimed to highlight the need...close
The Oli team has worked on a wide range of projects that have aimed to highlight the need for digital advances in the heritage and tourism sector. Having completed a number of scoping studies, audience development plans and digital strategies for a variety of clients within the heritage and tourism sector, it is clear there is a demand from visitors for a second-to-none digital experience.
With a wealth of experience in the digital sphere, Oli is able to provide exceptional consultancy to any heritage or tourism site looking to create and develop sustainable digital experiences that increase foot fall and, ultimately, create a reliable revenue stream for the client.
Oli works closely with its clients, ensuring their wants and needs are addressed and at the forefront of the project. The Oli Team is able to take these wants and needs and advise the client on the best digital solutions to take these initial plans forward. From the beginning to the end, we ensure your project not only gets off to a great start, but provides an effective solution for you that continues to deliver also continues to deliver quality visitor experiences.
Find out more about our consultancy services with some of our most recent case studies, including the North East Digital Champion Programme, the East Borders Region Digital Tourism Scoping, and also our other expertise and services we provide, including Tourism Consultancy.
Get in Touch with the Oli Team to discuss individual requirements and see how we can help you bring your ideas to life.
Interpretation and Signage
With thousands of hours of interpretation strategy, design, copywriting and production experience behind us, our team has a...close
Interpretation and Signage
With thousands of hours of interpretation strategy, design, copywriting and production experience behind us, our team has a well-honed set of specialist skills to make sure that your interpretive signage really enhances the visitors’ experience.
We know that well-researched and skillfully-written copy combined with engaging design and imagery can help to ensure that visitors fully connect with your destination, providing a sense of place, character and context. Content should also help your visitors to find it easy to navigate their way and provide location reference points around the site.
Whether you provide us with images, or we source or commission them, we’ll make your life easier too by looking after things such as copyright, and quality assuring content.
And of course, because we really can deliver so much for you, we can include a digital element to your interpretation such as image recognition apps as well as using QR (Quick Response) codes and NFC (Near Field Communication) to allow visitors to access further information and create in-depth layers of online audio and video content. If you fancy adding an augmented reality experience, we’ll do that too, working with you all the way to ensure that the visitor experience is seamless, consistent, engaging and makes them want to tell others what a great time they had.
Find some great examples of our interpretation and signage work through the Greyabbey Village Heritage Trail, Ulster Scots in Lisburn, Newtownabbey and Carrickfergus, and the Belfast Cathedral case studies.
Get in Touch with the Oli team for any individual requirements and for more information on our Interpretation and Signage solutions.
PICKUP ™ Audio Guide
Be it a museum, visitor centre, exhibition or cathedral, our latest compact and easy-to-use PICKUP™ technology puts your...close
PICKUP ™ Audio Guide
Be it a museum, visitor centre, exhibition or cathedral, our latest compact and easy-to-use PICKUP™ technology puts your visitor in control of their own personal, point-by-point audio tour.
PICKUP™ is a sleek, robust and lightweight audio guide that can store up to 100 hours of high quality sound, reproduced through headphones or the integrated loudspeaker, and triggered using infrared technology, housed on discreet ‘microtags’ around the tour.
So not only can we script and produce an audio tour for you (see Audio Tours and Trails), but our end-to-end service means that we can provide you with the very best in technology too. We are proud to be the UK partner of the innovative manufacturer and can make sure that you will be leading the bunch and impressing your visitors. And importantly, in addition to the PICKUP™ delivering a truly memorable audio experience, it can deliver a sustainable revenue stream for your destination.
This stunning technology works by a simple point and click method, using infrared sensors placed anywhere around your site. We will design sympathetic and appropriately branded plaques to host the microtags and your visitors literally just point and click the PICKUP™ handset at the plaque at each point of the audio tour. One step, that’s it. With a simple twist volume control, visitors can focus on the tour experience, without the distraction of a complicated and cumbersome handset.
If you’d like to find out more, have a look at the Belfast Cathedral case study. Or better yet, pop in to try it for yourself. We know you’ll be impressed.
We know that even in this digital age, attractive and well-written print material can add so much to...close
We know that even in this digital age, attractive and well-written print material can add so much to the visitor experience. Visitors often also like to have something in their hand to refer to, to read at their leisure, and also to take home as a souvenir to show their friends where they’ve been.
Print conveys a sense of legitimacy, solidifies your brand identity and it adds detail, value and durability to your message.
Our designers and copywriters excel at creating carefully researched and beautifully designed print collateral that integrates seamlessly to the visitor experience and your interpretation strategy. We make sure that it is appropriate to your audience, varied that they may be, as well as your budget. Our end-to-end service means that we can work with you to create or revamp your brand if you need it, as well as designing, copywriting, creating or sourcing images, and publishing material.
We’ve delivered everything from simple fold out leaflets to gilded souvenir guidebooks purchased by visitors to take home and treasure.
These clever and interactive travel apps fall under our Snout™ branding and are ideal for any...close
These clever and interactive travel apps fall under our Snout™ branding and are ideal for any travel destination, or heritage site, where you can allow visitors to ‘sniff’ out the top spots. Created by us using unique and eye-catching design and functionality, the Snout™ apps will ensure that your visitors will see and do all the best there is to offer in destination. So as another app solution for you, we can wrap your content in the Snout™ brand and tried-and-tested functionality. You’d be doing the same as such companies as The Guardian Media Group and Visit Wales, so you can have confidence that we know what we’re doing.
Snout™ apps deliver a whole new level of visitor experience. Snout’s™ rich audio guides deliver engaging destination experiences. The detailed listings provide information on where to go, stay, eat and shop. Visitors can ensure they see everything they wish to during their stay by using the favourites functionality which acts as an itinerary builder, giving the visitor quick access to the top spots they have chosen to visit.
Visitors will be also guided around the destination by the clever and fully offline mapping, which ensures that no roaming charges are incurred to the visitor. The app also allows the ever-more-digital traveller to take pictures of their travels and to share these on their own social media pages there and then.
Snout™ apps are constantly evolving with the digital trends, ensuring compatibility with all the latest Android and Apple devices and operating systems. The app also has its very own integrated content management system, allow you the client to access, edit and update the content, guaranteeing the visitors up to date and fresh content at all times. Check out the Snout™ Website to see our Snout™ travel series in partnership with The Guardian Media Group.
Oli have spent many years developing travel app software and with this knowledge and experience, we are sure to be able to provide you with an app that best suits your destination and your pocket. Please also see the Tourism Apps section for more information on our clever app technology.
Oli designs and builds innovative, engaging travel and tourism iPhone and Android apps, calibrated for both mobile and...close
Oli designs and builds innovative, engaging travel and tourism iPhone and Android apps, calibrated for both mobile and tablets.
The apps are a really effective digital solution for tourism and heritage sites and destinations. Oli’s mobile platforms deliver rich experiences that are designed to engage directly with your visitors, provoking their curiosity, stimulating them to stay longer, discover the wider area and give them reasons to spend more.
As a result of over five years of intensive smart development and investment, our travel apps are packed with innovative, useful features that elevate them above other ‘white-label’ products. Each app has its very own dedicated content management system, allowing our clients to update their own apps with fresh and appealing content, at any time and with immediate effect. The apps are also flexible in terms of functionality and support audio and video content, offline mapping, full travel directories, image galleries, plus social sharing functions and itinerary planners.
Oli have delivered a wide range of app solutions for the tourism and heritage industry. You can see some examples of the apps that we’ve produced in the Greyabbey Village Heritage Trail and the Visit Wales case studies.
Also check out Oli’s very own Snout range of travel apps, live in both the Google Play and iTunes stores. See the Snout Website or the Snout Case Study to see our Snout travel series in partnership with The Guardian.
Get in Touch with the Oli team to find out more.
The Oli team develops tourism and heritage strategies and action plans working with clients from national level multi-site...close
The Oli team develops tourism and heritage strategies and action plans working with clients from national level multi-site tourism partnerships, to individual destinations.
From developing scoping studies to facilitating consultations, crafting strategy to implementing visitor solutions, we will work with you from beginning to end to ensure your project not only gets off to the very best start, but results in the optimum solution for you.
With one eye always on sustainability, a key element of our work is to look at the creation of new revenue streams and with the client’s best interests at heart, consider how any project can be developed in the future, including highlighting potential funding opportunities.
As digital innovators, we will always be thinking about how the latest in digital technology can benefit you. We help organisations across various sectors to maximise on the opportunities of new digital technology through the development and delivery of digital strategies, workshops and mentoring programmes.
We’re results-driven and accountable so you will be kept up to date and involved at every stage of the project.
Find out more of our consultancy services with some of our recent case studies including the Dunluce Castle Audience Development Plan, the East Borders Region Digital Tourism Scoping and the North East Digital Champion Programme.
Get in Touch with the Oli team to talk about your individual requirements or to find out more.
Visit Wales - Wales Coastal Path App
Download the Snout Wales app from iTunes and Google Play or have a listen to the Greyabbey Village Heritage Trail Welcome. In July 2012, Oli...
Snout Guardian Apps
Visit the Snout Website to find the Snout range of travel apps or listen to Snout Example Audio In 2013, Oli formed a...
East Border Region Digital Tourism Scoping Study
Oli has helped to drive forward the East Border Region tourism potential for a group of councils who have joined...
Discover Ulster Scots - Lisburn, Newtownabbey & Carrickfergus
Take a listen to some of the example Discover Ulster Scots Podcasts. In 2012/13, Oli won a competitive tender to design,...
Some of our fantastic clients include...
Get in Touch
Belfast Mills, Percy Street, Belfast, BT13 2HW
Somerset House Exchange, South Wing, Strand, London, WC2R 1LA