Creative Destinations & Interpretation

An award-winning tourism and digital consultancy delivering strategy, planning and implementation of visitor experiences and digital solutions


Belfast City Hall Visitor Experience

Belfast City Hall Visitor Experience
Belfast City Hall Visitor Experience

Location: Belfast City Hall

Client: Belfast City Council

Sector: Culture, built heritage, tourism

Expertise: Research, scripting, professional production, app development


Project summary

Belfast City Hall is a landmark of the city centre and has dominated Donegall Square since 1906.   Packed full of history, it is one of the city’s most popular destinations for visitors and tourists. The Belfast City Hall Visitor Experience was created in 2017 in order to tell the story of the City Hall, of Belfast and its people. Through the use of interpretation, historic objects and interactive displays, the exhibition follows six themes through 16 connected rooms, taking visitors on a journey to discover the city’s rich history and its social, cultural and economic achievements.

Through competitive tender, OLI was delighted to create an engaging one-hour audio tour to accompany the Visitor Experience. This audio takes the entire visitor experience to another level by introducing narrators who reveal fascinating insights to the building and the city itself. The narrators also introduce some of the famous characters who have contributed so much to Belfast’s political, industrial, cultural and sporting achievements. These include insightful contributions from Sir Van Morrison, Sir James Galway and Dame Mary Peters, as well as a deeply moving personal account of the Belfast Blitz and a glimpse into the harsh working life of Belfast’s mill girls in the 1800s.

The audio tour guides each visitor through the exhibition and all of its displays and includes a colourful tour and image gallery of the City Hall’s stained glass windows and a fascinating guide through the Memorial Grounds that surround this iconic civic building. The travel guide section allows visitors to easily access information about where to stay, visit and eat whilst visiting this compact and friendly city.

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