Creative Destinations & Interpretation

An award-winning tourism and digital consultancy delivering strategy, planning and implementation of visitor experiences and digital solutions


Dublin Discovery Trails App

Dublin Discovery Trails App
Dublin Discovery Trails App

Dublin, one of Europe’s most cosmopolitan cities, has been enjoying a rapidly growing tourist economy in the past couple of years. Fáilte Ireland’s tourism development strategy has given them a clear path to help meet the demand for increased interpretive measures for the modern and innovative independent traveller.

Following a competitive process Oli was selected to design and deliver a highly innovative and content rich self-guiding solution for Fáilte Ireland to quickly and cost effectively engage with their growing international market. Having previously developed The Dubline, a central line through Dublin by which visitors could orientate themselves, Oli creatively scripted four audio trails to be hosted on the iOS and Android app under the themes of Rebellion, Story of Dublin, Echoes of War and Empire working alongside a team of historical experts. 

To appeal to Dublin’s widest possible audience, Oli translated the audio trails into key languages identified by Fáilte Ireland as Irish, French and German and narrated by Oli’s growing team of voice over talent and recorded by our partners Redbox Recording.

Working closely with the client, Oli advised on the final design of the interactive trails that also include additional content from live RTÉ recordings and characterization, ensuring the most intriguing and immersive authentic experience for visitors wanting to explore the real Dublin.

Throughout the full product delivery phase Oli worked closely of Fáilte Ireland’s interpretation team with regular work in progress meetings ensuring the project was delivered on time and to budget.

Key Outputs 

  • White label of app technology that includes multiple foreign language options and analytics
  • Audio trail scripting and production
  • Translation and foreign language voice over recording
  • Reporting and ongoing maintenance 


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